Expert career coaching for mid-career women ready to pivot into roles that align with who you are today—not who you were 10 years ago
If you're a professional woman in your 30s, 40s or 50s. Successful by external measures, privately questioning whether this is really it, and paralysed by the fear that pivoting means starting over or taking a pay cut then you've landed on the right page.
You've built a solid career. You've proven yourself. But somewhere along the way, the job that once excited you started feeling like just a paycheck. Maybe your priorities have shifted. Maybe you're craving flexibility, purpose, or simply work that energizes you instead of draining you.
The problem isn't you. It's that no one teaches us how to pivot mid-career—especially when you're juggling everything else life throws at you.
That's where I come in.
Bio section
Hi there, I'm Katie Howard. If you've ever sat at your desk thinking "I've worked so hard to get here — so why does it still feel like something's missing?" — you're in exactly the right place.
I see you. You've done everything right, built a career, shown up every day, and juggled the job and the family and the relentless mental load of holding it all together. And yet somewhere along the way, you've lost the thread of what you actually want. Not what looks good on paper — what genuinely lights you up.
For over 25 years I've sat on the other side of the hiring table, as a Senior Talent Acquisition Leader working with global brands, making the decisions that shaped people's careers. I've reviewed thousands of CVs, conducted hundreds of interviews, and seen first hand what makes a career pivot land — and what doesn't.
That insider knowledge, combined with my certification as a professional career coach, is what makes Bloominity different. I don't just help you figure out what you want — I help you go and get it, with a clear eyed understanding of how the real world of work actually works.
I built this for mid-career women in their 30s to 50's who are done drifting and ready to design something better. Not a desperate career change — a deliberate one.
Ready to Redesign your career and Rediscover your joy?
Most mid-career women can list their job titles. What they can't do is articulate what they're genuinely brilliant at — and that's exactly what holds them back when it comes to a pivot.
This free 10-minute audit surfaces the strengths you've been quietly dismissing for years. The things colleagues rely on you for. The work that makes time disappear. The compliments you deflect because they feel too obvious to count.
Walk away with your personal Superpower Statement and the clarity to start building what's next.
"I was at a crossroads in my career and wasn't sure which direction to take. Working with Katie has brought real clarity to what felt like completely jumbled thoughts. The process strikes the perfect balance between structure and space to explore — she helped me identify my core values and strengths, and start mapping out career paths that actually align with who I am. Katie is professional, focused and genuinely fun to work with. I'd recommend her without hesitation."
"From the moment we connected, Katie made me feel completely at ease. She guided me through my career process, motivated me in ways I didn't expect, and I learned an enormous amount from her in a very short time. She is professional, brilliant at what she does, and an absolute star."
"I went from feeling stuck and unsure about my next move to having complete clarity, confidence, and a clear plan of action. The coaching helped me reconnect with what I really want from my career, and gave me the tools to communicate my value with confidence. What sets this experience apart is the perfect balance of practical strategy and mindset work — I didn't just update my CV and LinkedIn, I completely shifted how I see myself professionally. Within weeks I was having conversations about opportunities I never thought possible. If you're feeling stuck, undervalued, or ready for more, this is exactly the support you need."
Three steps to go from career confusion to crystal-clear confidence
Not what looks good on paper. What's true for you.
Before you can figure out where you're going, you need to understand who you've become. Through a structured deep-dive into your values, strengths, and what genuinely energises you, we cut through years of 'should' to get to what actually matters.
Most women are surprised by what comes up. Because the answer has been there all along — it just needed the right questions to surface it
Not a fantasy version where you have unlimited time.
Once you know what you want, we get strategic. You'll map out exactly how to position yourself, where your skills translate, and what your pivot actually looks like in the current market — based on what a senior recruiter knows is landing right now.
This isn't a vision board exercise. It's a concrete, sequenced action plan built around your commitments, your timeline, and the career you're building towards.
No more guessing what's happening on the other side of the desk.
This is where most career programmes stop. Bloominity doesn't. You'll learn how hiring decisions really get made, how to make your pivot look credible from the outside, and how to walk into interviews with the kind of confidence that comes from knowing the system.
You've done the work. Now you'll know how to show for it.
This combination — deep self-knowledge, real-world strategy, and insider market intelligence — is what makes the difference between a pivot that feels brave but flails, and one that actually lands. I've watched it work from both sides of the table.
Unlike generic career advice, this program combines positive psychology frameworks (PERMA model, VIA Character Strengths) with 25+ years of real-world recruitment insights. You'll gain clarity not just on what to do next, but why it matters and how to position yourself for success.
Your career should reflect your strengths, passions, and values. Let's make that happen—together.
Sound like what you need? Start with the The Next Chapter Career Program—a self-paced online program designed specifically for mid-career women who are ready to stop wondering "what's next" and actually figure it out.
It doesn't exist. But right now? That's actually perfect
You've been thinking about this for months—maybe even years. You've scrolled job boards at midnight. You've had those "is this really what I want to do for the next 20 years?" conversations with yourself. You've told yourself you'll figure it out after things calm down (spoiler: they won't).
Here's the truth: Career clarity doesn't happen by accident. It happens when you give yourself permission to stop, reflect, and actually do the work.
The Next Chapter Career Program is where you start. It's the program I wish I'd had when I was questioning my own path—practical, focused, and designed for women who don't have hours to waste on fluff.
In just 4 weeks, you'll have: ✓ Complete clarity on your strengths, values, and what actually lights you up
✓ A concrete career vision that excites you (not scares you)
✓ A step-by-step action plan you can start implementing immediately
✓ The confidence to finally make your move
No more guessing. No more spinning. Just clear direction and a plan that works for YOUR life.
Not sure where to start or have questions about your specific situation? Drop me an email—I'd love to hear what you're navigating